Privacy policy

Last updated: October 2026

1. Who we are

My Baby is the data controller for the personal information we collect. Contact: Contact.nolevya@gmail.com.

2. Information we collect

• Contact details: your name, email address, phone number and delivery address.
• Order details: products purchased, order history and order value.
• Payment information: payments are processed securely by our payment providers. We never see or store your full card details.
• Device and browsing information: IP address, browser type, pages visited and how you interact with our website, collected through cookies and similar technologies.
• Messages: information you send us by email or through our contact form.
• Reviews: a review, photo or comment you choose to share and permit us to publish.

3. How we use your information

• To process and deliver your order (performance of a contract).
• To communicate with you about your order, returns and customer service (performance of a contract).
• To send marketing emails, only if you have subscribed. You can unsubscribe at any time (consent).
• To improve our website, prevent fraud and keep our store secure (legitimate interests).
• To meet our legal and accounting obligations (legal obligation).

4. Sharing your information

We share information only with trusted partners who help us run our business:

• Shopify, which hosts our online store.
• Payment providers, such as Shopify Payments and PayPal.
• Delivery partners, to ship your order.
• Email and marketing tools, if you have subscribed to our newsletter.
• Advertising and analytics platforms such as Meta, TikTok and Google, through cookies, only where you have agreed to them.

We never sell your personal information.

5. International transfers

Some of our partners may store or process data outside the UK. When this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your information.

6. Cookies

We use cookies to make our website work, remember your basket, understand how visitors use our site and, with your consent, show relevant ads. You can manage your cookie preferences through our cookie banner or in your browser settings.

7. How long we keep your data

We keep order information for as long as needed to fulfil your order and meet our legal and accounting obligations (usually up to 6 years). Marketing data is kept until you unsubscribe.

8. Your rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you.
• Ask us to correct or delete it.
• Object to or restrict how we use it.
• Ask for a copy of your data in a portable format.
• Withdraw your consent at any time, for example by unsubscribing from emails.

To use any of these rights, email us at Contact.nolevya@gmail.com. We will reply within one month.

9. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

10. Children

Our website is not intended for children under 16, and we do not knowingly collect their personal information.

11. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

12. Contact us

For any question about this Privacy Policy, email us at Contact.nolevya@gmail.com.